# Aikyam

> Aikyam is an independent brand design studio from India, creating bold brand identities, websites, storytelling and art direction for brands in the US, UK, Europe, Canada and beyond.

Aikyam (Sanskrit ऐक्यम्, "oneness" or "unity") is an independent brand design studio founded by Disha Dasani and Vikram Thakor. Tagline: "We make people stop & stare." The studio is based in India and works remotely with brands worldwide, including the United States, the United Kingdom, Germany, Spain, Canada and the rest of Europe, as well as India. Its voice is warm, playful and a little desi: "chai-fuelled brainstorming", "desi isn't just cool, it's iconic".

## Services

- [Strategy & Research](https://aikyam.agency/services/strategy-research): We listen closely, ask better questions, and uncover the insight that gives a brand its direction. Deliverables: Audience research, Positioning, Brand architecture.
- [Brand Identity](https://aikyam.agency/services/brand-identity): We turn a point of view into a distinctive visual and verbal world people can recognize and remember. Deliverables: Visual identity, Naming & voice, Packaging.
- [Storytelling](https://aikyam.agency/services/storytelling): We shape the ideas, words, and narratives that make an identity feel human across every touchpoint. Deliverables: Brand narrative, Messaging, Campaign concepts.
- [Digital Experiences](https://aikyam.agency/services/digital-experiences): We build digital places where a brand's story can be explored, felt, and carried forward. Deliverables: Websites, Digital design, Content systems.
- [Art Direction](https://aikyam.agency/services/art-direction): We bring together image, material, composition, and motion to give every expression a clear character. Deliverables: Photography direction, Editorial systems, Motion direction.

## Process

1. Consultation: getting to know the client's vision, tone and goals.
2. Research: audience, market and culture, with client feedback throughout.
3. Concept generation: two to three tailored creative routes.
4. Execution: identity, packaging, digital and campaign assets.
5. Completion: polished files, brand guidelines and launch support.

## Client work

- [Gowilled](https://aikyam.agency/work/gowilled) (2025): A calm, trustworthy identity that makes will-making feel simple, safe and culturally at home for Indian families. Scope: Research, Brand identity, Typeface, Digital.
- [Mould](https://aikyam.agency/work/mould) (2024): A warm, hand-drawn identity for an art café in Ahmedabad, built inside an old brick kiln. Scope: Brand identity, Illustration, Voice, Packaging.
- [Jod](https://aikyam.agency/work/jod) (2024): A soulful identity for Jod, a sustainable label turning damaged textiles into one-of-a-kind handmade patchwork pieces. Scope: Brand identity, Logo, Packaging, Social.
- [Extremis](https://aikyam.agency/work/extremis) (2025): A sharp, electric identity for Extremis Technologies, a team building web, app and cloud platforms that push businesses forward. Scope: Brand identity, Logo, Stationery, Launch.
- [House of Hridaya](https://aikyam.agency/work/house-of-hridaya) (2026): A warm, handmade identity for House of Hridaya, a curatorial space for supper clubs, intimate gatherings and cultural experiences. Scope: Brand identity, Logo, Stationery, Event collateral.
- [UR Designer](https://aikyam.agency/work/ur-designer) (2026): A warm, modern identity for UR Designer, a platform connecting homeowners and small businesses with verified architects and interior designers. Scope: Brand identity, Logo, Stationery, App icon.

## Journal: The Creative Chaos Files

- [How do you brand a will without making it feel like a funeral?](https://aikyam.agency/journal/branding-a-will): Making a will is an emotional journey, not a form. Here is how that one idea shaped everything we made for Gowilled.
- [The stars came from the bricks: building a brand inside an old kiln](https://aikyam.agency/journal/the-stars-came-from-the-bricks): Mould is an art café in Ahmedabad, built inside an old brick kiln. We let the building do the talking.
- [Stitching a name: the story behind the Jod logo](https://aikyam.agency/journal/stitching-a-name): Jod turns damaged textiles into one-of-a-kind patchwork. Its name means joining, so we made a logo that sews itself together.
- [Every touchpoint is the experience: designing for House of Hridaya](https://aikyam.agency/journal/every-touchpoint-is-the-experience): For a supper club, the brand isn't on a screen. It's in the envelope, the wax seal and the place card waiting at your seat.
- [Why every idea starts on paper](https://aikyam.agency/journal/why-every-idea-starts-on-paper): Screens make things look finished too early. Paper lets an idea stay messy long enough to become something nobody has seen before.
- [When the desk is too small, we use the floor](https://aikyam.agency/journal/when-the-desk-is-too-small): Every sketch, every option, every wild idea, laid out at once. Seeing it all side by side is how the strongest idea gets picked.
- [Desi isn't just cool, it's iconic](https://aikyam.agency/journal/desi-is-iconic): Hand-painted shop signs, temple colours, auto-rickshaw art. India has been doing bold branding for centuries. We're just paying attention.

## Pages

- [Home](https://aikyam.agency/)
- [About](https://aikyam.agency/about): story, values and quick facts
- [Services](https://aikyam.agency/services)
- [Work](https://aikyam.agency/work)
- [Journal](https://aikyam.agency/journal): studio notes and case stories
- [Contact](https://aikyam.agency/contact): project brief

## Contact

- Email: hello@aikyam.agency
- Instagram: https://www.instagram.com/aikyam.agency/
- LinkedIn: https://www.linkedin.com/company/aikyam-agency/
- New projects: https://aikyam.agency/contact