Once upon a chai break, two overconfident creatives said, “isse accha kaam toh hum karlete.” So we did.

Right now in the studio:chai round #3

We make people
stop & stare.

click anywhere to stampgo on, make a mess. we do it all day.

0 stamps

Selected work

Fresh off the table.

Six brands, still warm. Scroll through the pile, or open any one for the whole story.

All work

Write it down, pass it on.A calm, trustworthy identity that makes will-making feel simple, safe and culturally at home for Indian families.See the case study
Come for the coffee, stay for the experience.A warm, hand-drawn identity for an art café in Ahmedabad, built inside an old brick kiln.See the case study
Little pieces of adventure, stitched together.A soulful identity for Jod, a sustainable label turning damaged textiles into one-of-a-kind handmade patchwork pieces.See the case study
Unlocking potential through technology.A sharp, electric identity for Extremis Technologies, a team building web, app and cloud platforms that push businesses forward.See the case study
Curated experiences. Shared tables. Living moments.A warm, handmade identity for House of Hridaya, a curatorial space for supper clubs, intimate gatherings and cultural experiences.See the case study
From confusion to clarity.A warm, modern identity for UR Designer, a platform connecting homeowners and small businesses with verified architects and interior designers.See the case study

Inside the studio

Meet the chaos makers.

A free-willed troop that runs on chai, seriously, and just the right amount of crazy to make things work. This is our table. Go on, move things around. Nobody tidies up here anyway.

idea #47: what if the logo could dance?

if it doesn’t turn heads, it’s not Aikyam enough

NO cookie-cutter nonsense. (we mean it)

What we do

What we bring to the table.

House rule: whoever loses at cards after lunch makes the chai. This is the hand we play for brands that dare to be different. Pick a card.

How it works

Every brand is a game of chess.

Five moves from the first chat to checkmate. Scroll to play.

e2 → e4
Ng1 → f3
Bc1 → f4
Ra1 → a6
Qd1 → d7#

Move 1 of 5

Consultation

The pawn · Every game starts with one small, brave step forward.

We kick things off by getting to know you: your vision, your vibe, the tone you want and your goals. It's all about understanding what makes your brand tick.

What you get

A kickoff chai (or call)
Brand questionnaire
Shared moodboard

On the studio speakers

Our playlist. Our rules.

Every very-late-night brainstorm needs a soundtrack, and the aux cord is a daily negotiation. Here's what's on rotation this week. Press play: it's being made live, right in your browser.

PausedChai at Four