Client project · 2024
Little pieces of adventure, stitched together.
The brief
Damaged textiles deserved a second chance.
Jod takes fabric that would have been thrown away and stitches it into pieces nobody else will ever own. We started where we always do: a whiteboard, a lot of questions and a fresh round of chai.
The idea
A second life for every scrap.
Vision
A future where no textile goes to waste.
Mission
- Discarded textiles → sustainable products
- Empowering marginalised artisans
- Inspiring conscious consumption
What makes it Jod
- Each piece is unique
- Multiple art forms in one
- A women powerhouse
Personality
- Elite
- Playful
- Rebel
- Friendly
- Warm smiles
- Innovative but classic
Logo ideation
A lot of J's, a lot of flowers.
The logo
The thread runs through every letter.
The needletucked into the D, mid-stitch. The making is part of the name.
The threadloops through the J and the O, sewing the letters together the way Jod sews scraps.
High contrast, soft curveselegant enough for a label, playful enough to wink. Innovative, but classic.
Material & colour
No two pieces alike. Go on, try it.
The palette comes straight from the fabric: undyed thread, kraft, olive and charcoal. Here are the actual scraps from the brand book. Stitch them into a new piece. You'll never get the same one twice.
- Thread#F9F5E9
- Kraft#C5B091
- Olive#7A765F
- Charcoal#231F20
- White#FFFFFF
Piece #0007 · one of one
Voice
“Imagine wearing little pieces of adventures and stories wherever you go.”
A storybook stitched together in a dreamy way: warm, sustainable, always curious. It talks like a 19-year-old creator who's genuinely obsessed with handmade.
- Patchworks
Think of them as mini stories stitched into every piece. Each one is unique, made with so much care.
- Totally Indian
That soulful desi aesthetic, but ready to roam the world with you.
- Authenticity? Non-negotiable.
No shortcuts, just honest, handmade magic. Jod repurposes scraps (yep, sustainable queens).
- That sense of wonder
Every piece feels like a little surprise: colours and patterns coming together in ways that just hit different.
Out in the world
Totes, boxes, a lookbook and a feed.
Honest, handmade magic.
Brand strategy, logo, identity, packaging and social by Aikyam for Jod.
