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Client project · 2026

From confusion to clarity.

Client
UR Designer
What it is
A platform matching people with verified architects & interior designers
What we did
Brand identity, logo, pattern, colour, type, stationery, app icon
A person carrying a cloud-white UR Designer tote bag with the brown logo and outlined letter pattern

The brief

Good design shouldn't feel like a luxury. It should feel like help.

Hiring a designer usually comes with confusion, hidden costs and an overwhelming process. UR Designer fixes that: a digital platform that connects homeowners and small businesses with verified architects and interior designers, through a guided, step-by-step journey.

The identity had to communicate clarity, human connection and assurance. Warm, modern and human-centred, a reliable bridge between people and design professionals, and nothing like the big interior brands or the unorganised local market.

The position

A bridge, not another extreme.

  1. On one sideLarge interior brands

    Execution-focused. Big packages, little say.

  2. In between

    Transparent pricing, modular services and verified professionals, in a guided platform.

  3. On the otherUnorganised local markets

    Hard to compare, harder to trust.

  • Clarity
  • Human connection
  • Assurance
  • Warm
  • Modern
  • Human-centred

The journey

Every step, a little clearer.

The whole platform is a guided journey, so the brand is too. Take the steps and watch the mess straighten out.

Confusion0% clear

Step 1 of 5

Pick the right service

Architect, interior designer, or just a smart layout? Start with what you actually need.

The logo

UR, stacked beside a D.

The U and the R stack into a single column next to a bold, rounded D: your designer, in one compact mark. Heavy, friendly shapes with soft corners keep it confident without feeling corporate, and every lockup sits on the same grid.

Opened up into outlines, the same letters become the pattern that runs across the whole system.

Colour

Deep brown, cloud dancer and nothing to hide.

A grounded brown that feels warm and trustworthy, a soft off-white that keeps everything calm and clear, and tints of each for the in-between moments.

  • Deep Brown#662200
    60%40%20%
  • Cloud Dancer#F0EEE9
    60%40%20%
  • Ink#231F20
    60%40%20%

Typeface

Kanit to say it. Inter to explain it.

  1. 72ptHeading 1Kanit (Bold)
  2. 45ptHeading 2Kanit (Bold)
  3. 28ptHeading 3Kanit (Bold)
  4. 18ptTitleInter (Bold)
  5. 12ptBody copy that stays clear and calm.Inter (Regular)

Out in the world

Letterheads, cards, folders and a home screen.

  • UR Designer stationery: letterhead, envelope, business cards and pencil
  • Stacked UR Designer business cards in deep brown and cloud dancer
  • The UR Designer app icon on a phone home screen
  • A UR Designer folder and leather notebook with the outlined letter pattern

Design work done right, from start to finish.

Brand identity, logo, pattern, colour, type, stationery and app icon by Aikyam for UR Designer.

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