Service 01
Strategy & Research
Before we design anything, we get properly nosy.
Every bold brand starts with a sharp idea of who it's for and why it matters. We dig into your audience, your market and your culture until the insight that makes you different is impossible to miss. Then everything else gets built on it.
What you get
Everything in the folder.
- 01
Audience research
Conversations, observation and a lot of note-taking to understand the people you want to reach.
- 02
Positioning
A clear, one-line answer to why you, why now, and why anyone should care.
- 03
Brand architecture
How your products, sub-brands and stories fit together, so growth never gets messy.
How we do it
Three steps, lots of chai.
- 01
Listen
Workshops and chats with you and your team. Chai provided.
- 02
Dig
Audience, competitors and culture: the good, the boring and the gaps.
- 03
Sharpen
One insight, one positioning, written down so everyone can use it.
Perfect if you're…
- New brands finding their footing
- Brands that feel stuck or samey
- Teams about to rebrand
See it in
